1. Introduction
Hawood ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.hawoodworld.com (the "Site") or make a purchase from us. By using the Site, you consent to the data practices described in this policy. If you do not agree with the terms of this policy, please do not access the Site.

2. Information We Collect
We collect several types of information from and about users of our Site, including:

• Personal Information: Data that can be used to identify you directly or indirectly. We collect this information when you provide it voluntarily, such as when you create an account, place an order, or contact customer support. This includes:NameEmail addressShipping and billing addressPhone numberPayment information (handled securely by our payment processors and not stored by us)
• Transaction and Order Information: Details about the products you purchase, including order history, serial numbers (for warranty registration), and preferences.
• Device and Usage Data (Log Data): Information automatically collected when you visit the Site, such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data. We collect this data using cookies, web beacons, and similar tracking technologies.
• Customer Service Communications: Records of your correspondence with us, if you contact us for support or inquiries.

3. How We Use Your Information
We use the information we collect for the following business purposes:

• To process and fulfill your orders, including sending order confirmations, shipping notifications, and warranty registration.
• To create and manage your account.
• To communicate with you, respond to your inquiries, and provide customer support.
• To send you marketing and promotional communications (only where you have given your explicit consent, and you may opt-out at any time).
• To personalize your experience on the Site and recommend products that may interest you.
• To monitor and analyze usage trends and improve the functionality and security of our Site and services.
• To detect, investigate, and prevent fraudulent transactions and other illegal activities.
• To comply with our legal obligations under the laws of the Hong Kong Special Administrative Region.

4. Legal Basis for Processing (GDPR & Data Protection Principles)
For users in the European Union and other jurisdictions with similar data protection laws, we process your personal information on the following legal bases:

• Performance of a Contract: To fulfill our obligations under the sales contract with you (e.g., processing your order).
• Consent: Where you have given clear consent for a specific purpose (e.g., sending marketing emails).
• Legitimate Interests: To operate and improve our business (e.g., site security, fraud prevention, analytics), provided such interests are not overridden by your data protection rights.
• Legal Obligation: To comply with applicable laws and regulations.

5. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, order fulfillment, and shipping. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency in Hong Kong or elsewhere) to protect and defend our rights or property, or to prevent or investigate possible wrongdoing in connection with the Site.

6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations (such as tax, accounting, or consumer law requirements in Hong Kong), resolve disputes, and enforce our agreements.

7. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:

• Access & Portability: The right to request copies of the personal data we hold about you.
• Rectification: The right to request correction of any inaccurate or incomplete information.
• Erasure ("Right to be Forgotten"): The right to request that we delete your personal data, under certain conditions.
• Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
• Object to Processing: The right to object to our processing of your personal data, under certain conditions (e.g., direct marketing).
• Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us using the details in Section 10. We will respond to your request in accordance with applicable law, including the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) and the GDPR where applicable.

8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. For detailed information on the cookies we use and your choices regarding cookies, please see our separate Cookie Policy.

9. International Data Transfers
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. By providing your information, you consent to this transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

10. Data Security
We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. All transactions are processed through a secure gateway provider (SSL encrypted) and are not stored or processed on our servers. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

11. Links to Other Websites
Our Site may contain links to other websites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

12. Children's Privacy
Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

13. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or wish to make a complaint, please contact us at:

Hawood Data Protection Officer
Email: support@hawoodworld.com